Kristen A. Ferguson

Hello! My name is Kristen Ferguson and I am a fifth-year Ph.D. candidate in the Marketing Department at the University of Connecticut.

My program of research examines the intersection between Creativity & Innovation, Consumer Emotions, and Social Influences. In my research, I apply innovative methods such as Virtual Reality (VR) technology and Google Ads studies. Please check out my Research page for more details about my current research program.

Similar to research, my approach in the classroom is to utilize innovative and interactive materials to encourage creative thinking and discourse. Please check out my Teaching page for more details about my teaching philosophy and experience.

Here's a link to my CV.