My research centers on understanding consumers by studying two key forms of human expression: creativity and emotion. I investigate how consumers can harness their creativity and manage their emotions to solve consumption problems, which benefits marketers and consumers alike. As humans are inherently social beings, I explore these two substantive areas in relation to social influences in the environment. Within the area of social influences, I have a growing stream of research exploring consumer behaviors that are influenced by the use of mobile devices.
Please see my CV for the most up-to-date information on my current research program.